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enterpriseSeattle Changes Name Back to Its 42-year-old Moniker, the Economic Development Council of Seattle and King County

Posted by | January 10, 2013 .

SEATTLE–(BUSINESS WIRE)–King County Executive Dow Constantine announced during his remarks today
at the 41st Annual Economic Forecast Conference that enterpriseSeattle
will return to its former name, the Economic Development Council of
Seattle and King County (EDC), effective immediately. The organization’s
Board of Directors made this decision to more accurately reflect the
EDC’s countywide focus and eliminate brand confusion.

“We’re at a different stage in the life of
this organization now and have really come into our own in the last
eight years”

“This new name harkens back to the roots of this 42-year-old
organization, and more accurately reflects the work it does countywide
to increase our long-term prosperity,” said Executive Constantine in his
remarks. In 2005, the EDC changed its name to enterpriseSeattle in an
effort to build enthusiasm for its work. But in recent years, it had
become clear that the organization’s name caused a significant amount of
brand confusion and simply did not reflect the countywide focus at the
core of the EDC’s mission.

At its annual retreat in November, the organization’s Board of Directors
voted unanimously to return to the EDC name. “In the last eight years,
the organization has done some truly outstanding work,” said Incoming
Board Chair David Allen, executive vice president of McKinstry. “But we
found that our unique name was becoming an unforeseen source of
confusion as to what we do and whom we serve.”

President and CEO Jeff Marcell—who joined the organization just prior to
the 2005 name change—is looking forward to a new phase of organizational
growth under the EDC name. “We’re at a different stage in the life of
this organization now and have really come into our own in the last
eight years,” said Marcell. “The staff and Board have worked hard to
build a public/private economic development partnership the community
can be proud of. And now we have the name to match.”

Created in 1971 during an unprecedented downturn in the local economy,
the EDC has always had a clear mission: to encourage businesses to
invest in King County by expanding, retaining, or relocating operations
here, thereby increasing job opportunities for people around the region.
The EDC provides one-on-one, confidential consulting services,
free-of-charge, to individual businesses seeking to establish, expand or
relocate to King County and its 39 cities. The organization is currently
working with an ever-expanding portfolio of companies evaluating King
County as a place to do business.

About the Economic Development Council of Seattle and King County:

The EDC is a public-private economic development partnership charged
with the mission of building a competitive, world-class economy in King
County and its 39 cities by retaining and expanding existing businesses
and recruiting new businesses to the region. The organization is the
first point of contact for site selection consultants and companies
reviewing the region. For more information, visit
or call (206) 389-8650.

About the Economic Forecast Conference:

For over 40 years, the EDC’s Annual Economic Forecast Conference has
helped business and community leaders translate economic trends into
competitive intelligence to successfully plan for the future. The event,
held on January 10, 2013, included timely forecasts from nationally
recognized experts—including Dick Conway, The Puget Sound Economic
Forecaster; Ken Goldstein, The Conference Board; and Michael Dueker,
Russell Investments. This year’s conference also highlighted the
opportunities and challenges for our region’s technology industry and
featured special guest speaker Governor-Elect Jay Inslee; keynote
speaker Brad Smith, Microsoft Corporation; and leaders from some of the
Northwest’s most dynamic tech companies. The tech industry plays a
pivotal role in our region’s continued economic success, accounting for
nearly two-thirds of Washington state’s job growth in the last decade.

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