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Brand Licensing Europe 2010 Announces The Big Interview With the London 2012 Team

Posted by | August 24, 2010 .

Brand Licensing Europe 2010 Announces The Big Interview With the London 2012 Team

- Q&A session to give the inside track on commercial, licensing and retail opportunities-

PR Newswire — August 24, 2010

LONDON, August 24, 2010 /PRNewswire/ — Brand Licensing Europe 2010, the licensing exhibition, today announced that the London 2012 licensing and retail team will feature as The Big Interview in this year’s Licensing Academy. London 2012 Vision – Retail, Licensing And the Olympic and Paralympic Games – The Story So Far, will be an exclusive opportunity for licensing industry professionals to hear, in detail, about the commercial campaigns surrounding the London 2012 Games.

The Big Interview will take place on Wednesday 29th September at 13:00 in the Licensing Academy and will feature three key members of the London 2012 team: Charlie Wijeratna, director of commercial negotiations, Simon Lilley, head of licensing and retail and Warren Traeger, licensing manager, toys, games and souvenirs. It will be hosted by Kevin Roberts, the editorial director of SportBusiness Group.

The London 2012 team is responsible for building a programme intended to generate GBP1bn in retail sales in the UK, receive GBP85M of licensing revenue and create 10,000 products from its official licensees. It will drive a commercial operation with the ambition of raising over GBP700M from licensing and sponsorship. The team will be focusing on how licensing will play a vital role not only in generating revenue but also in raising brand awareness, creating excitement and engaging future generations in sports, activity and the spirit of the Olympic and Paralympic Games.

Jessica Blue, event director, Brand Licensing Europe 2010 comments: “Less than two years from now, London will be at the centre of the world’s biggest sport licensing event. The Big Interview will provide the inside track on progress to date and also explore the additional licensing, retail and commercial opportunities to consider as the games approach. The Licensing Academy has become THE place in Europe to discover the hottest topics and hear latest developments in the world of licensing.”

Charlie Wijeratna, director of commercial negotiations said:

“The London 2012 retail and licensing programmes are now full steam ahead, with some fantastic companies on board producing and retailing London 2012 merchandise. The enthusiasm shown by the industry so far has been incredibly encouraging and we look forward to providing an update and outlining the remaining opportunities at the exhibition.”

Kevin Roberts, editorial director of SportBusiness Group adds: “The London 2012 Olympics will officially kick-off a golden decade of sport in the UK, with the Ashes in 2013, the Commonwealth Games in 2014, the Rugby World Cup in 2015 and, fingers crossed, the FIFA World Cup in 2018. Sports licensing will come of age with London 2012 and its promise as a major revenue stream will be a case study for years to come.”

The Licensing Academy at Brand Licensing Europe 2010 will also play host to many more esteemed speakers. These include keynote Andrew Davenport, the award-winning creator, writer and composer of the children’s television phenomenon, In The Night Garden, and co-creator and writer of, Teletubbies, Greenlight vice president, David Reeder and Planet Retail’s global research director, Bryan Roberts.

All Licensing Academy sessions are free to attend for show visitors who register in advance for their free show entry badge at http://www.brandlicensing.eu. Brand Licensing Europe 2010 will take place over 3 days from 28-30 September 2010 at London’s Grand Hall, Olympia.

Notes to editors:

About Brand Licensing Europe:

Brand Licensing Europe 2010 (http://www.brandlicensing.eu) – taking place September 28 – 30 at Olympia in London is the only pan-European event dedicated to licensing and brand extension. Now in its 12th successful year, Brand Licensing Europe 2009 hosted 180 exhibitors and 4862 retailers, manufacturers and sales promotion professionals from 58 countries.

About Advanstar Global Licensing Group:

Advanstar Communications Inc. (http://www.advanstar.com), producer of Licensing International Expo, Brand Licensing Central & Eastern Europe and Brand Licensing Europe is a leading worldwide media company providing integrated marketing solutions for the Fashion, Life Sciences and Powersports industries. Advanstar serves business professionals and consumers in these industries with its portfolio of 147 events, 68 publications and directories, 267 electronic products and Web sites, as well as educational and direct marketing products and services. Market leading brands and a commitment to delivering innovative, quality products and services enables Advanstar to “Connect Our Customers With Theirs.” Advanstar has approximately 1,000 employees and currently operates from multiple offices in North America and Europe.

Subject Codes: PC/t.100824150421691, PR/dest.Public, PT/lang.en, IN/ADV, IN/FIN, SU/TDS, RE/Western_Europe, RE/Scandinavia

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  • http://www.olympicgames2012london.org 2012 Olympic Games

    I just came across your blog, its interesting to read about the inside story of the Olympic games and people should be aware of such things. Thanks for posting this Interview.