Customer Behaviors in Banking
Banks who understand how and why clients transact with them are in better position to combine appropriately the different elements of marketing mix. The motivation and behavior of bank clients demand careful attention, partly because the clients are so diverse and partly because bank’s products are “intangible”. How do people choose their banks? There is [...]
A Bank Manager Approach to Selling
The bank manager has a vital role in the banking industry like fostering good relationships with clients and must have a detailed knowledge of bank products, services and organizational structure. The bank manager’s role is divided in three distinct aspects: First, the manager is a consultant or adviser to bank clients. The ability to understand [...]
Selling a Bank’s Services to “Low Reactors”
Who are “low reactors”? Many of them are those who handle finance and other services on behalf of someone else. Often times, bank managers find difficulty in getting enough information and feedback because they only give neutral information during interview that leads to failure in closing the deal.
How to Avoid Credit Card Debts
“The rich rules over the poor, and the borrower is servant to the lender” – Proverbs
The plastic money that invaded the world including developing countries gave opportunity to people from the middle and a large number of working class to buy material things and enjoy the luxury of living. To some extent, due to competition and aggressiveness of credit card companies, an ordinary employee can avail more than one credit card at certain credit limit.
How a Bank Handles Loan Accounts
“Early bankers, who kept money belonging to others for safekeeping, would lend the money and charge interest for its use depending on the time used, just as we do today.”
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